SOCIAL MEDIA

SSW-Consulting

ROLE: Communications & Engagement Creative Specialist

OVERVIEW:

• Led the development and execution of social media campaigns for government and nonprofit clients, ensuring alignment with organizational goals.

• Conducted in-depth market research to inform social media strategies, resulting in increased brand awareness and audience engagement.

• Developed detailed content calendars and campaign reports, tracking performance and identifying optimization opportunities.

NW staffing resources

ROLE: Social Media & Marketing Content Specialist

OVERVIEW:

• Developed and implemented social and digital media strategies aligned with company goals.

  • Resulted in a 58% increase in Facebook and a 64% increase in Instagram visits.

  • Increased Facebook followers by 400%

  • Increased Facebook post reach by 39% compared to the previous period.

  • Increased Instagram post reach by 173% compared to the previous period.

  • Increased Instagram engagement by 48% compared to the previous period.

• Managed social media platforms, creating original content (text, photos, videos, news).

• Designed and executed marketing campaigns to increase visibility and engagement.

• Crafted brand aesthetics using Adobe Creative Suite; produced photos and videos.

• Analyzed and reported on media campaign impacts using CRM platforms (HubSpot, Beyond).

• Created and maintained brand guidelines for consistent marketing efforts.

• Established and tracked KPIs for data-driven decision-making.

R/West AGency

ROLE: Social Media Manager

FOOD & WINE BRANDS

OVERVIEW:

• Created high-quality social media assets for a range of platforms such as Instagram Stories, Reels, Facebook Ads and more

• Conducted community management for national brands. Problem-solved issues and crafted engaging responses

• Collaborated with several departments to content calendars as well as large activations and paid campaigns

• Crafted brand copy, brand guidelines, and messaging across platforms

• Researched and created social media concepts for food and wine brands

OUR BODIES OUR DOCTORS - CROWDFUNDING CAMPAIGN

ROLE: Social Media & Marketing Manager

OVERVIEW:

• Exceeded our crowdfunding goal and got the green light on Seed&Spark to raise funds to complete our post-production for the bold feature documentary, “Our Bodies Our Doctors”.

• Collaborated with local and global influencers and activists to raise awareness about the quiet heroes behind the scenes and into the procedure room, showing us their strength and compassion for women.

• Activated a community to bring “Our Bodies Our Doctors” to film festivals, schools and communities.

FILM INDEPENDENT SPIRIT AWARDS 2013-2017

ROLE: Social Media Coordinator

OVERVIEW:

• Increased social media impressions by 35%

• Utilized my design/tech skills to create high quality social media assets

• Partnered with social media influencers and reached top trending topics on several social media platforms

• Gained thousands of followers during awards campaign

LA FILM FESTIVAL 2013-2017

ROLE: Social Media Coordinator

OVERVIEW:

• Collaborated with design team to create high-quality social media assets

• Geeked out over analytics to create effective social media plans

• Sold out screenings due to effective social media marketing

• Passionately problem solved any issues that arose

• Joined forces with the President of Film Independent to create brand guidelines

MAGNET/MAGNOLIA RELEASING

ROLE: Digital Media Associate

OVERVIEW:

• Employed my graphic design expertise to create high-quality social media assets for various films

• Formed and executed multiple social media campaigns for films

• Co-produced brand elements with Magnet/Magnolia team

NW FILM CENTER

ROLE: Social Media & Public Relations Intern

OVERVIEW:

• Organized the calendar of events for the NW Film Center and Northwest Filmmaker’s Festival

• Concocted snazzy social media content for multiple platforms

• Acted as the Brand Ambassador for the NW Film Center at events and for outreach

ADJUST YOUR TRACKING PODCAST

ROLE: Social Media Manager

OVERVIEW:

• Applied my love of movies and storytelling to craft a brand and logo

• Constructed the social media calendar of events

• Effectively promoted podcast and partnered with The Playlist platform